Ppi Claims
At the time you felt pressured into taking out payment protection insurance on your loan. The representative from the bank seemed to bamboozle you with facts and figures and to be honest; you didn`t quite understand what was going on. You just wanted the loan because you needed a newer car as the engine on your old one had packed in. However, here you are a number of years later and you feel that an injustice has been carried out. A number of people have been sold PPI in the past and they have made successful claims against the bank that made them take it out in the first place. Enquire about Ppi Claims through a claim management company and you could find that you have a very strong case. You weren`t made fully aware of the facts at the time and there`s a good chance that you were mis-sold the policy. Speak to an advisor about Ppi Claims and you might even find that your policy was full of exemptions and clauses which meant it would have never been paid anyway. Highly experienced PPIs were sold to tons of people and in countless cases they didn`t guarantee to cover loan payments in times of sickness or redundancy. Plenty of people have valid reasons to make the Ppi Claims and you could be one of them.

1. Isolation technique

It doesn?t matter how good your copy is if they don?t read it. Put blinders on and read each line (including the headlines and subheads) as if they exist in total isolation. Ask yourself if it makes sense on its own. For example, I was looking through Esquire Magazine and saw an article on a celebrity. The headline was ?That Voice.? Does that headline compel you to read on? It didn?t do it for me. A mistake many copywriters make is to write too cleverly, insisting that ?if you only read the rest of the copy, you will understand my masterful headline.? Uh ? wrong. Make it clear enough to stand on its own.

2. Hire child labor

It?s okay if little Johnny isn?t old enough to vote. If he?s old enough to read, he has the potential to work under you as a mini entrepreneur. Here?s what you do. Find a child between 8 and 12 years old (much younger or older and this trick won?t work). Have him or her read your copy out loud. Every time little Mary stumbles or doesn?t know a word, pay her a buck. If the prospect has to think about what a word means, you risk taking him or her out of the ?reader?s trance? and losing the prospect forever. Use short words and sentences and you?ll save a lot of money with this test.

3. Show it happening NOW

Use active voice rather than passive. In other words, make your subject do things rather than have things done to him or her. The copy reads more dynamically that way.

Example of passive:

?Over 500 qualified prospects were sent an invitation to the meeting.?

Example of active:

?We sent out over 500 invitations to qualified prospects.?

4. Get headlines and subheads to work harder

Sometimes you only need to change a word or two to vastly increase your conversion rate (the number of online visitors who convert to buyers).

I?ve seldom seen one that couldn?t be tweaked for more impact.

Example,

?Put music in your life?

Versus

?Puts music in your life?

Simply adding the ?s? increased conversion over 400%. Do the isolation technique on those heads and subheads. Then ask yourself after each one, ?So what?? If it makes you want to read further, good. You?re on the right track.

5. Add lists

Some of the most highly read parts of any copy are the bullets or numbered lists. They are bite-sized and easy to understand with one quick glance. (Whether online or offline). So make it easier on your prospect by spoon feeding him or her Here?s a tip. Be put your strongest bullet first and last. When a prospect scans, those are the two most thoroughly read positions. the information. Hey, you?re reading one now!

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